Ecommerce is expected to capture even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, which makes it critical that your search strategy delivers. Add to this the fact that advertising costs reach the realm of prohibitive, only to often see sinking results, and smart SEO practices become more urgent than ever. 10 Tons of .
Ecommerce Product Page SEO Here are 10 steps to take and 10 to avoid for a successful SEO strategy. 1. Fine-tune your keyword strategy Keyword research is the Special Database foundation for product page optimization. When conducting keyword research, always use product-focused topics that users are searching for. Do not underestimate the volume. Instead, think about relevance and what will actually convert.
If you have data from channels other than paid search, use it in your keyword and topic research and incorporate high click-through rate (CTR) copy into meta descriptions. Product pages have transactional intent, so make sure your landing pages are optimized for searchers ready to buy. Someone searching for a specific product like "Serie S60l & Expression E52 Paintbrush" strongly indicates that they are ready to buy it due to the detailed nature of their search. Make it easy for them to take that next important step.