The digitization of images in the medical area is currently essential. Almost all specialties: Traumatology, cardiology, ophthalmology, internal medicine, urology, etc., require digitization of images: photos, x-rays, videos, echocardiography, magnetic resonance imaging, computed tomography, and even diagnostic images, exams, histories, photos of patients and their injuries, etc., everything can be digitized and taken to an image server, which will be updated and consulted by a powerful CRM software for image management physicians and its corresponding hardware.
If there is a promotional medium used by all pharmaceutical companies, surely without exception and universally, it is the pen. I do not know any medical Industry wise email list visit delegate whose trunk of the car does not contain a box full of these objects so common in our daily lives with the corresponding mark stamped on them. In Spain, its use in drug promotion is authorized as long as its cost does not exceed €30, as determined by the current Farmaindustria code.
The novelty is that in the US, as recently published by The New York Times, since January 1 of this year, the PhRMA (The Pharmaceutical Research and Manufacturers of America) introduces a new code that, among other things, prohibits the delivery of any object -brand reminder to health professionals. From now on, Americans will have to buy their pens at the newsstand and, surely, more than one promotional gift company will have to close its doors permanently. In addition, poor.